Xerox – AI-Driven World Building & Visual Development
For Xerox, I developed a series of AI-generated visual explorations for a florist retail environment, creating a wide range of interior, storefront, mood, lighting, and operational scenarios used to support the creative development process.
The project combined multiple AI tools and workflows to rapidly explore design directions that would traditionally require extensive concept art, photography scouting, set design, and visualization wor
By combining multiple AI systems into a single production workflow, I was able to rapidly generate, evaluate, and refine a broad visual design space, enabling faster creative decision-making and expanding the range of concepts available during development.
