HOW REAL FANS NFL.

I worked with the creative team from the start to develop the motion system for DAZN’s global NFL Game Pass campaign, HOW REAL FANS NFL. My role involved exploring and testing how bold typography and graphic transitions could work with game highlights and live-action footage. Together, we shaped a motion system that could adapt across markets, languages and formats while staying recognisably DAZN.

How do you build a motion system for NFL fans around the world that still feels like the same campaign in every market?

I joined the NFL Game Pass campaign for DAZN from day one, exploring and testing how the campaign could move. I developed multiple motion directions and built animation tests to see which ideas held up when the copy, layout or format changed, and which still felt unmistakably part of the campaign.

That was my favourite part of the project. A motion idea can look great in a single execution.

Put it through enough variations and you find out whether it can carry a global rollout.

Together, we built a creative system designed to scale across markets, formats and languages, with a tone of voice that speaks to fans like fans.

HOW REAL FANS NFL.

Proud to have helped shape the motion from the first explorations.

The rollout is just getting started.

Let’s go!

Creative Team:
Lead Producer: Philippa Large
Producers: Sabrine Murabet, Ioni Beresford-Cole, Oz Olivia Cekic
Sr. Copywriter: Thomas Selby
Copy Lead: Tami Brown-Lucker
Copywriter: Lois Schofield
Design Directors: Joey G. , Joel Priestland
Designers: Meg Mash, Sam Alberts, Amir Patel
Video Editors: Andrew Heathcote, Amber Fennell
Lead Motion Designer: Ben Headon
Motion Graphics: Bram Van Bauwel, Goncalo Perdigao
GFX: Tim Hannah
Creative Director: Jared Bedford, Manuel Lopez G.
ECD: Guy Sawrey-Cookson
SVP Creative: Caroline Woods

DAZN Marketing:
SVP Global Marketing: Natasha Oram
VP Marketing: Zak Usher
Sr. Marketing Mgr: Miles Pink, Michael Wadsworth-Reid, Rosa Angélica Callejas

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